Video Content Analytics Content Performance

Lord of the Rings

Total Views

89,420

vs previous period +14%

Unique Viewers

24,100

vs previous period +8%

Total Watch Time

1,928 hrs

Avg watch time 48 min +5%

Completion Rate

82%

vs previous period -3%

Are viewers continuing to watch Lord of the Rings over time?

Content viewers

Watch time

How to read the content viewer activity section

This section shows how viewer engagement for this content is changing over time. Content viewers = number of users who watched this content. Watch time = total hours watched for this content. Use the patterns below to understand what the current badge means and what to do.

Pattern	Status	What this means	What to do
Content viewers ↑ Watch time ↑	Good	More people are discovering and watching the content longer.	Promote the content on homepage or recommendations to maintain momentum.
Content viewers ↑ Watch time ↓	Attention	More users start the content but stop watching early.	Check content quality, intro pacing, or thumbnail/title expectations.
Content viewers ↓ Watch time ↑	Attention	Fewer new viewers are discovering it, but those who watch stay longer.	Promote the content again to attract new viewers.
Content viewers → Watch time →	Attention	Engagement is stable with no growth.	Refresh promotions or include the content in recommendation lists.
Content viewers → Watch time ↓	Attention	Same number of viewers but they spend less time watching.	Review content quality or viewer retention points.
Content viewers ↓ Watch time →	Attention	Audience discovery is dropping even though engagement is stable.	Improve visibility through promotions or homepage placement.
Content viewers ↓ Watch time ↓	Critical	Both discovery and engagement are falling.	Re-promote the content, improve recommendations, or analyze viewer drop-off.
Content viewers = 0 Watch time > 0	Attention	Data inconsistency — watch time recorded without any viewers.	Check analytics tracking or reporting pipeline.